Privacy Policy

1. Introduction

Welcome to Drive Lead AI. We provide AI-powered lead generation and communication services for car dealerships and automotive showrooms in the United Kingdom, including AI WhatsApp messaging, email automation, and AI phone call assistance.

This Privacy Policy explains how we collect, use, store, and protect personal information when you interact with our website and services.

By using our services, you agree to the practices described in this policy.

2. Who We Are

Drive Lead AI
AI Lead & Communication Automation for Car Dealerships

We act as a Data Processor when handling customer data on behalf of our dealership clients, and as a Data Controller for data we collect directly (e.g., website form submissions, support communications).

3. Data We Collect

a. Information You Provide Directly

Name

Email address

Phone number

Business / dealership name

Payment or billing details (processed securely via third-party payment platforms)

b. Automatically Collected Information

IP address

Browser and device information

Website interaction data (e.g., pages visited, click behavior via analytics tools)

c. Client Customer Data (When You Use Our Services)

For dealership clients, we may process:

Customer names

Customer phone numbers

Vehicle enquiries

Messages exchanged via WhatsApp, email, or phone automation

We process this data only according to your instructions.

4. How We Use Personal Data

We use personal data to:

Provide, personalise, and manage our AI messaging and communication services

Deliver customer support

Improve performance, reliability, and efficiency of services

Notify you about service updates and account-related information

Meet legal and regulatory obligations

We do not sell or rent personal data to third parties.

5. Legal Basis for Processing (UK GDPR)

We process personal data under the following bases:

Contract Performance – to deliver our services as agreed

Legitimate Interests – maintaining service quality and security

Consent – when required, such as marketing communications opt-in

6. Data Sharing

We may share data with trusted service providers who assist in operating our systems, including:

WhatsApp Business API providers

CRM and automation platforms

Cloud hosting, data storage, and security services

Email and SMS delivery providers

All partners are required to comply with data protection laws and cannot use the data for their own purposes.

7. Data Retention

We retain personal data only for as long as necessary to:

Provide and support our services

Fulfil legal, audit, and compliance requirements

You may request data deletion at any time (see Section 8).

8. Your Rights (UK GDPR)

You have the right to:

Request access to your data

Correct inaccurate information

Request deletion (“right to be forgotten”)

Object to or restrict processing

Request a copy of your data in a portable format

To exercise any of these rights, contact:
Email: [Insert Contact Email]

9. Data Security

We use technical and organisational safeguards such as:

Encryption

Access control and user permission systems

Secure cloud hosting environments

While we take strong measures to protect data, no online system is completely secure.

10. International Transfers

Some service providers may operate outside the UK. In such cases, we ensure that appropriate legal safeguards, such as Standard Contractual Clauses, are in place.

11. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date.

12. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact:

Drive Lead AI
Email: [email protected]